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    <channel>
        <title><![CDATA[Tasha Hoerner Blog]]></title>
        <link><![CDATA[https://TashaHoerner.keyes.com/blog]]></link>
        <description><![CDATA[Tasha Hoerner Blog]]></description>
        <language><![CDATA[en-us]]></language>
        <ttl><![CDATA[60]]></ttl>
                <item>
        <title>
            <![CDATA[How Smart Home Features Are Influencing Luxury Property Values]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2026/02/10/how-smart-home-features-are-influencing-luxury-property-values]]>
        </link>
        <description>
            <![CDATA[<p>Smart home features offer a combination of comfort, convenience, and utility that's helping to define a new era of luxury living. The technology powering smart homes is more robust than ever, with automation to make your life easier, customization to meet your unique needs, and holistic systems that seamlessly integrate with your day-to-day life.</p>
<p>But which smart home features might fit your needs, and which have the highest demand? <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents">Our real estate agents</a> </strong>have more on the most popular smart home features and their impact on property values.<!--more--></p>
<h2>Why Smart Features Matter in Today's Luxury Market</h2>
<h3><strong>Smart Climate Control for Convenient Comfort</strong></h3>
<p>You want to go out to enjoy that South Florida sunshine, then come back to a <strong>home that always feels just right</strong>. With smart climate control, your home adapts to your routine, anticipates your needs, and can even leverage data from weather forecasts. The result is a climate control system that adjusts cooling, heating, and air quality features to ensure that your home is always ready to adapt. Smart climate control technology is one of the most in-demand smart home features.</p>
<h3><strong>Smart Blinds and Window Treatments</strong></h3>
<p>Enjoy a beautiful South Florida sunset with dinner, then switch to the privacy and peace of <strong>closed blinds with the touch of a button</strong> when it's time for bed. That's just one benefit of using smart blinds and window treatments.</p>
<p>This smart home feature works great with smart climate control, too, allowing you to keep the home cool by automatically closing the blinds or window treatments while you're gone. It can even help with security, as we'll cover shortly.</p>
<h3><strong>Smart Systems for Enhanced Security</strong></h3>
<p>Speaking of security, smart home features can <strong>make home security more convenient</strong> for you, while providing more robust, adaptable defenses against any unauthorized access to your property:</p>
<ul>
<li>Smart locks make it easy to control who enters the property. Biometrics make it easy to keep your home secure, while also providing convenient access for you and your family.</li>
<li>Smart security can be integrated with your smart home hub. A breach can trigger flashing lights from your smart lighting, automatically close blinds, and broadcast warnings through smart audio systems.</li>
<li>Smart security systems adapt to your needs. You can easily disable some features while you're home, then enable full security while you're away or asleep.</li>
</ul>
<h3><strong>Whole-Home Entertainment Systems for Family Fun</strong></h3>
<p>Of course, smart home features aren't just for security and convenience. They can also add everyday enjoyment, with technology that the whole family will love. With a whole-home sound system, you can listen to your favorite music or podcasts seamlessly as you move from room to room. You can even have different audio in different rooms, so the kids can listen to their favorite songs in their rooms, while you put on a workout mix in your home gym.</p>
<h3><strong>The Bottom Line on Smart Home Features</strong></h3>
<div><span>Smart home features have moved from niche upgrades to important drivers of luxury property value. For sellers, they help position a home as modern and move-in ready. For buyers, they offer comfort, control, and a lifestyle that feels effortless. Whether you're buying or selling, understanding how smart technology fits into today's luxury market can help you make more informed decisions.</span></div>
<div></div>
<div>Looking for a luxury home with smart features that match your lifestyle? Our local experts are ready to guide you through South Florida communities and help you buy or sell with confidence. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact/" href="http://TashaHoerner.keyes.com/contact/" title="Get in touch">Get in touch</a> </strong>today.</div>]]>
        </description>
        <pubDate>
            <![CDATA[Mon, 16 Feb 2026 08:45:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2026/02/10/how-smart-home-features-are-influencing-luxury-property-values]]>
        </guid>
                    <category>
                <![CDATA[Luxury]]>
            </category>
                            <tag>
                <![CDATA[Aventura, FL]]>
            </tag>
                    <tag>
                <![CDATA[Abacoa, FL]]>
            </tag>
                    <tag>
                <![CDATA[Admiral&#39;s Cove Golf Village, FL]]>
            </tag>
                    <tag>
                <![CDATA[Admiral&#39;s Cove, FL]]>
            </tag>
                    <tag>
                <![CDATA[Alicante, FL]]>
            </tag>
                    <tag>
                <![CDATA[Auburndale, FL]]>
            </tag>
                    <tag>
                <![CDATA[Anchorage Point, FL]]>
            </tag>
                    <tag>
                <![CDATA[Ave Maria, FL]]>
            </tag>
                    <tag>
                <![CDATA[Alva, FL]]>
            </tag>
                    <tag>
                <![CDATA[selling tips]]>
            </tag>
                    <tag>
                <![CDATA[buying a home in Florida]]>
            </tag>
                    <tag>
                <![CDATA[For Buyers]]>
            </tag>
                    <tag>
                <![CDATA[For Sellers]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=146531]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Waterfront vs. Inland Living: Which South Florida Lifestyle Is Right for You?]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/20/waterfront-vs-inland-living-which-south-florida-lifestyle-is-right-for-you]]>
        </link>
        <description>
            <![CDATA[<p>One of the perks of owning a property in Florida is that there are so many different types of communities to call home. A key choice you'll make while shopping for a Florida home is whether to live on the waterfront or inland, with each option offering its own perks depending on your needs. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/find-an-agent.php" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents">Our real estate agents</a> </strong>have more on how you can make the choice between waterfront and inland living in Florida communities.</p>
<h2><strong>Inland or Waterfront? The Choice is Yours</strong></h2>
<h3><strong>If You Dream of a Waterfront Lifestyle</strong></h3>
<p>Do you dream of docking your boat in your own backyard, living steps from your favorite beach, or <strong>savoring sunset views over the waterfront</strong> each evening? Do you love the relaxed vibe of a beach town, outdoor meals complemented by sea breezes, and endless outdoor activities? Living on the waterfront is a dream for many homeowners, and there are so many great South Florida communities where you can make that dream come true.</p>
<h3><strong>Beautiful Views and Easy Beach/Dock Access</strong></h3>
<p>Of course, one key factor in whether owning a waterfront home suits your needs is <strong>how much you enjoy spending time on or near the water</strong>. If you love to go to the beach every day to relax, jog on the sand in the mornings, or take your boat out for fishing trips daily, then a waterfront home might be an ideal match for you. If those waterfront activities are things that you like to enjoy sometimes but don't need access to all the time, then you can still find many great inland communities within close driving distance of the waterfront.</p>
<h3><strong>Budget Considerations for Waterfront Living</strong></h3>
<p>Waterfront homes typically cost more per square foot than similar homes located inland, which is one <strong>financial factor to consider</strong>. Waterfront homes often require more maintenance over time due to wear from sand and saltwater. Depending on where on the waterfront a home is located, you may also be required to purchase flood insurance while you own the home.</p>
<h3><strong>If You Want a Close-Knit Inland Community</strong></h3>
<p>Many of Florida's inland communities are very close-knit, providing a <strong>warm community atmosphere that families love</strong>. There are also inland communities of all shapes and sizes, whether you're craving the quiet relaxation of a rural community or the energetic feeling of living in the city. Many inland communities are located within easy driving distance of the coast, and quite a few communities have large lakes where you can still live near the water, away from the coast.</p>
<h3><strong>Convenient Access to Amenities and Services</strong></h3>
<p>Inland communities are often more developed and populated than coastal communities, which means that you can often <strong>find all of the amenities and services you'll need close to home</strong>. Whether we're talking about schools, medical facilities, local businesses, or recreation opportunities, inland communities often offer everything you need without having to travel to another community.</p>
<h3><strong>Affordable Homes and Lower Flood Risk</strong></h3>
<p>If you're purchasing a home of similar square footage and quality, the price will almost always be lower inland than it is along the waterfront. Inland homes also <strong>often have lower maintenance needs</strong>, being farther away from the sand and salt air. Depending on where an inland home is located, there may also be no requirement for flood insurance.</p>
<h2><strong>Find Your Florida Dream Home with Help from Our Team</strong></h2>
<p>Whether you're drawn to life on the water or prefer the feel of an inland community, the right choice comes down to what fits your lifestyle best. Our team at Keyes is here to help you explore your options, ask the right questions, and feel confident in your decision. When you're ready to take the next step, <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact" href="http://TashaHoerner.keyes.com/contact/" title="Get in touch">Get in touch</a></strong> to learn more about buying or selling a home in South Florida communities.</p>]]>
        </description>
        <pubDate>
            <![CDATA[Mon, 09 Feb 2026 08:30:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/20/waterfront-vs-inland-living-which-south-florida-lifestyle-is-right-for-you]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                            <tag>
                <![CDATA[buying in Florida]]>
            </tag>
                    <tag>
                <![CDATA[tips for buyers]]>
            </tag>
                    <tag>
                <![CDATA[buying a home in Florida]]>
            </tag>
                    <tag>
                <![CDATA[first time homebuyer]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=145691]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Buying a Vacation or Second Home in South Florida]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/19/buying-a-vacation-or-second-home-in-south-florida]]>
        </link>
        <description>
            <![CDATA[<p>Searching for an investment opportunity that also allows you to enjoy time in beautiful South Florida communities? There are many perks to owning a vacation or second home in South Florida, as well as some key questions to ask to decide whether it's the right fit for you. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/find-an-agent.php" href="http://TashaHoerner.keyes.com/getagent" title="Our real estate agents">Our real estate agents</a> </strong>are here to help, with a closer look at how you can purchase a second or vacation home in South Florida, and why it might be a great fit for your needs.</p>
<h2><strong>Decide What You Want From a Vacation or Second Home</strong></h2>
<h3><strong>Know Your Reasons for Buying</strong></h3>
<p>Before you purchase a second or vacation home, it's wise to <strong>have a </strong><span style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong>clear idea of how you plan to use the property</strong>, especially whether you'll rent it out when you're not using it or keep it for your own use</span>. These factors will have a wide-ranging impact on your budget, where you shop for homes, the type of home you purchase, and the expenses you can expect over time. While there's always room to pivot in the future, starting with a plan in mind often makes the process much smoother.</p>
<h3><strong>Always Consider Location</strong></h3>
<p>South Florida is a vast region, with many different communities to choose from when purchasing a second home. The <strong>location that you choose will have a big impact</strong> on the price of the home, the amenities available nearby, and the type of lifestyle that you can expect to enjoy. A home on the waterfront may cost more, but it might also be more appealing to renters and have the sunset views you've been dreaming of enjoying for years. It's all about balancing priorities and finding the home that checks all of your boxes.</p>
<h3><strong>Preparing Your Finances for Buying a Second Home</strong></h3>
<p>Just like buying your first home, buying a vacation or second home is a significant investment, and one that you should <strong>prepare for ahead of time</strong>. In terms of saving for a down payment, improving your credit score, and planning a budget that fits your goals, it's much like preparing to purchase a full-time home. Additionally, you'll want to plan ahead for ongoing expenses from your second home, from mortgage payments to maintenance, HOA fees, property management, property taxes, and anything else that may apply to your unique financial situation.</p>
<h3><strong>Managing Rentals with a Second Home</strong></h3>
<p>The ongoing theme of this post is to <strong>always have a plan</strong> when purchasing a second or vacation home, especially if you expect to rent it out when you're not using it. A trusted property manager can be a huge asset in this regard, and your real estate agent should have recommendations. Even if you don't plan to rent it out, having someone to check on the property periodically when you're not there provides great peace of mind.</p>
<h3><strong>Making a Dream Come True</strong></h3>
<p>It's easy to get lost in all of the financial details, but it's also important to remember that owning a second home in Florida is a <strong>lifelong dream </strong>for many. Whether you're craving the Florida lifestyle, the perfect family vacation spot, or a great long-term investment, there are so many reasons to own a second home in Florida.</p>
<h2><strong>Find Your Vacation or Second Home with Help from Our Team</strong></h2>
<p><span data-olk-copy-source="MessageBody">Buying a second or vacation home should feel clear and seamless from start to finish.</span><span> At Keyes, our experienced local agents guide you through every step of the buying process, from the first showing to the final signature. With deep market knowledge and a century of experience in South Florida, we help you move forward with confidence and focus on what comes next. Let us help you find the right home and enjoy the journey along the way. <a href="http://TashaHoerner.keyes.com/contact/" title="Contact us"><strong>Contact us</strong></a> today.</span></p>]]>
        </description>
        <pubDate>
            <![CDATA[Tue, 27 Jan 2026 08:30:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/19/buying-a-vacation-or-second-home-in-south-florida]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                            <tag>
                <![CDATA[buying in Florida]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[tips for buyers]]>
            </tag>
                    <tag>
                <![CDATA[homeownership]]>
            </tag>
                    <tag>
                <![CDATA[home decor]]>
            </tag>
                    <tag>
                <![CDATA[real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[sell your home]]>
            </tag>
                    <tag>
                <![CDATA[real estate investments]]>
            </tag>
                    <tag>
                <![CDATA[buying a home in Florida]]>
            </tag>
                    <tag>
                <![CDATA[first time homebuyer]]>
            </tag>
                    <tag>
                <![CDATA[vacation home]]>
            </tag>
                    <tag>
                <![CDATA[second home]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=145651]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[A Step-by-Step Guide to Buying Your First Home in South Florida]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/10/30/a-step-by-step-guide-to-buying-your-first-home-in-south-florida]]>
        </link>
        <description>
            <![CDATA[<p>Dreaming of owning your own home in South Florida? Then the best thing you can do is start planning ahead and setting goals. By having a plan and following time-tested tips, you can remove much of the mystery that comes with being a first-time homebuyer. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents" target="_blank" rel="noopener">Our real estate agents</a> </strong>are here to help, with a closer look at the key steps to buying your first South Florida home.</p>
<h2><strong>A Step-by-Step Guide to Buying Your First Home in South Florida</strong></h2>
<h3><strong>Evaluate Your Financial Readiness</strong></h3>
<p>Before you begin your house-hunting process, it's essential to ensure you're financially prepared. A thorough analysis of your finances can tell you whether you're ready to buy now or reveal the steps you need to take to prepare. It will also help you set a budget, which is key to securing a mortgage and shopping for a home.</p>
<p>Check your credit score, and start taking steps to improve it if necessary. You can get a free credit report once per year. You'll also want to examine your debt-to-income (DTI) ratio, which is a crucial factor in mortgage approval and rates. Typically, you'll need a DTI at 45 percent or under to secure a mortgage.</p>
<h3><strong>Start Saving for Key Costs</strong></h3>
<p>Once you have a full financial picture, you'll have a much better idea of how much you'll need to save to achieve your goals. Start setting aside money for closing costs, a down payment on the home, and any necessary repairs you'll need to make after purchasing a home.</p>
<h3><strong>Choose the Right Real Estate Agent</strong></h3>
<p data-start="106" data-end="413">Your real estate agent will be your best source of trusted advice throughout the process of buying your first home, and your best advocate when negotiating with sellers. Therefore, it's essential to take your time, conduct thorough research, and select the right real estate agent for your specific needs.</p>
<p data-start="415" data-end="488"><strong data-start="415" data-end="486">When interviewing potential agents, consider asking questions like:</strong></p>
<ul data-start="489" data-end="1061">
<li data-start="489" data-end="564">
<p data-start="491" data-end="564">How long have you been working in the South Florida real estate market?</p>
</li>
<li data-start="489" data-end="564">
<p data-start="491" data-end="564">Do you specialize in helping first-time homebuyers?</p>
</li>
<li data-start="489" data-end="564">
<p data-start="491" data-end="564">How will you help me stay competitive in today's market?</p>
</li>
<li data-start="489" data-end="564">
<p data-start="491" data-end="564">Can you explain how the buying process works from start to finish?</p>
</li>
<li data-start="489" data-end="564">
<p data-start="491" data-end="564">What is your communication style, and how often will I hear from you during the process?</p>
</li>
<li data-start="489" data-end="564">
<p data-start="491" data-end="564">Do you have references from recent clients I can contact?</p>
</li>
</ul>
<h3><strong>Research Financing and Get Pre-Approved for a Mortgage</strong></h3>
<p>All the financial preparation you've done will come in handy when it's time to start researching and applying for mortgages. This is another area where it pays to do your research, shop around for rates, and learn as much as you can about the process. Ultimately, the goal is to get pre-approved for a mortgage, so you'll know your purchasing power and can demonstrate to sellers that you're a serious buyer.</p>
<h3><strong>Search for Your South Florida Home</strong></h3>
<p>Whether you do most of your shopping online or visit tons of homes in person, your real estate agent should be able to help you lock in on the homes that best fit your budget, needs, and wants. It also helps to understand where you're willing to compromise, especially if you're shopping in a high-demand community.</p>
<h3><strong>Make Offers and Negotiate</strong></h3>
<p>Making offers and negotiating with sellers are two more areas where your real estate agent should play a starring role. As you progress, the home inspection and appraisal can also factor into negotiations.</p>
<h3><strong>Inspection and Closing</strong></h3>
<p>The home inspection is a key moment, as it can reveal underlying issues with the home that may not have been caught before. If all goes well, closing will be the final step in the process. Closing can be complicated, so be sure to review the details with your agent beforehand and ensure that you're prepared to play your role on the big day.</p>
<p>Looking for the right real estate agent to help you <a href="http://TashaHoerner.keyes.com/buy/" target="_blank" rel="noopener"><strong>purchase your first home</strong></a>? Our local team is here to help with all of your real estate needs. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact/" href="http://TashaHoerner.keyes.com/contact/" title="Contact us" target="_blank" rel="noopener">Contact us</a> </strong>to buy and sell homes in South Florida communities.</p>]]>
        </description>
        <pubDate>
            <![CDATA[Mon, 19 Jan 2026 09:55:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/10/30/a-step-by-step-guide-to-buying-your-first-home-in-south-florida]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                            <tag>
                <![CDATA[Miami Beach, FL]]>
            </tag>
                    <tag>
                <![CDATA[Miami Gardens, FL]]>
            </tag>
                    <tag>
                <![CDATA[Miami Lakes, FL]]>
            </tag>
                    <tag>
                <![CDATA[Miami Shores, FL]]>
            </tag>
                    <tag>
                <![CDATA[Miami, FL]]>
            </tag>
                    <tag>
                <![CDATA[North Miami Beach, FL]]>
            </tag>
                    <tag>
                <![CDATA[North Miami, FL]]>
            </tag>
                    <tag>
                <![CDATA[Miami Lakes West, FL]]>
            </tag>
                    <tag>
                <![CDATA[Miami Springs, FL]]>
            </tag>
                    <tag>
                <![CDATA[buying in Florida]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[Miami-Dade, FL]]>
            </tag>
                    <tag>
                <![CDATA[South Miami, FL]]>
            </tag>
                    <tag>
                <![CDATA[tips for buyers]]>
            </tag>
                    <tag>
                <![CDATA[first home]]>
            </tag>
                    <tag>
                <![CDATA[homeownership]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=143989]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[How to Evaluate a Rental Property for Profitability]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/12/03/how-to-evaluate-a-rental-property-for-profitability]]>
        </link>
        <description>
            <![CDATA[<p>Owning a rental property can be an excellent investment, unlocking an additional source of cash flow and providing a strong source of extra income – especially in a state like Florida with a large population and many visitors. However, it's essential to find the right financial match, which is why evaluating rental properties for profitability is such a key step in the process. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents" target="_blank" rel="noopener">Our real estate agents</a> </strong>have more on the key steps you can take to analyze the profitability of prospective rental properties.</p>
<h2><strong>How to Evaluate a Rental Property for Profitability </strong></h2>
<h3><strong>Remember That Purchasing a Rental Property Is Different From Purchasing Your Own Home</strong></h3>
<p>When you're evaluating a property for your own needs, so many more factors come into play. With rental properties, the <strong>primary factor is your potential income</strong> from the property. This will change how you look for properties in some ways, which we'll cover below, and will impact other aspects of the purchase, as well. For example, investors purchasing a rental property will often make a larger down payment than an everyday buyer shopping for a family home. Doing so can provide a buffer against changing interest rates and improve cash flow from the property over time.</p>
<h3><strong>Calculate Your Net Operating Income (NOI)</strong></h3>
<p>Calculating your Net Operating Income (NOI) is <strong>the first big key to evaluating a rental property</strong> for profitability. Your NOI from a property represents the annual income generated by the property, minus operating expenses. Operating expenses don't include debt service, capital expenditures, or depreciation, but do include:</p>
<ul>
<li>
<p>Property Insurance</p>
</li>
<li>
<p>Property Maintenance</p>
</li>
<li>
<p>Property Taxes</p>
</li>
<li>
<p>Snow Removal, Lawn Care, Landscaping</p>
</li>
<li>
<p>Property Management Fees</p>
</li>
<li>
<p>Vacancies</p>
</li>
</ul>
<p>When evaluating whether a property is profitable based on NOI, many investors recommend using the 55 percent rule. This rule suggests that operating expenses should account for a max of about 45 percent of your rental income. This means that the remaining 55 percent should be enough to cover the mortgage for the property. If a property doesn't meet the 55 percent rule, most investors recommend looking elsewhere.</p>
<h3><strong>How Capitalization (Cap) Rates Help You Evaluate Rental Properties</strong></h3>
<p>The 55 percent rule isn't the only relatively quick and easy way to compare rental properties for profitability. The Capitalization Rate, commonly shortened to Cap Rate, is another key metric. Cap Rates are <strong>very useful for comparing multiple properties</strong>, and are quite simple to calculate once you know the property's NOI.</p>
<p>The formula for Cap Rate is simply NOI, divided by the value of the property. The result will leave you with a percentage, which represents the Cap Rate of the property. Generally, a 3-4 percent Cap Rate is considered low, 6-8 percent is solid, and 10 percent or above is excellent. Aim for a strong Cap Rate, for increased profit potential long term.</p>
<h3><strong>Remember That Purchase Price Is a Crucial Factor</strong></h3>
<p>With personal property, you might be willing to compromise on price in order to get the exact home and location that you want. With rental properties, compromising on price is often a recipe for a bad investment. Ultimately, <strong>cash flow is key </strong>to generating income from rental properties, and purchase price plays a key role in long-term cash flow. So be ready to work with your agent to find good values, bid on homes that are newly listed, and negotiate to ensure you get the best price possible.</p>
<p>Ready to plan for your next rental property, with a team that knows the market? Our local team is here to help you achieve your real estate goals. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact/" href="http://TashaHoerner.keyes.com/contact/" title="Contact us" target="_blank" rel="noopener">Contact us</a> </strong>to buy and sell homes across Florida communities.</p>]]>
        </description>
        <pubDate>
            <![CDATA[Fri, 16 Jan 2026 09:57:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/12/03/how-to-evaluate-a-rental-property-for-profitability]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                            <tag>
                <![CDATA[buying in Florida]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[tips for buyers]]>
            </tag>
                    <tag>
                <![CDATA[real estate staging]]>
            </tag>
                    <tag>
                <![CDATA[real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[rental properties]]>
            </tag>
                    <tag>
                <![CDATA[real estate investments]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=144684]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Breaking Down Mortgage Types: Which One Fits Your Financial Goals]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/12/18/breaking-down-mortgage-types-which-one-fits-your-financial-goals]]>
        </link>
        <description>
            <![CDATA[<p>Securing a mortgage is one of the most important steps on your journey to purchasing a home, but it's easy to feel overwhelmed by the many mortgage types available. Each mortgage type has its own pros and cons, so it's key to evaluate your options to find the one that best fits your financial goals. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents" target="_blank" rel="noopener">Our real estate agents</a> </strong>have more on the most common mortgage types to help you evaluate your financing options.</p>
<h2><strong>Breaking Down Mortgage Types: Which One Fits Your Financial Goals</strong></h2>
<h3><strong>Fixed-Rate Mortgage</strong></h3>
<p>Fixed-rate mortgages offer a <strong>set interest rate for the life of the loan</strong>, with most loans lasting for 15 or 30 years. The key advantage is that your payment will be the same each month, with little fluctuation in your monthly budget. This is especially beneficial if you're choosing a fixed-rate mortgage when interest rates are low.</p>
<p>The disadvantages are that you can't take advantage of lower interest rates in the future unless you refinance, and that you'll pay more in interest during the early portion of the loan. A fixed-rate mortgage can be a good choice if you plan to own the home long-term and want a consistent budget.</p>
<h3><strong>Adjustable-Rate Mortgage</strong></h3>
<p>With an adjustable-rate mortgage (ARM), your <strong>mortgage payments and interest rates vary with the market over time</strong>. An ARM will often offer a lower introductory rate, followed by adjustments based on interest rate changes in the future. The downside is that you risk higher payments after your introductory period if interest rates rise. Since introductory rates for ARMs are often quite low, this type of mortgage can be an ideal choice if you plan to stay in the home for a shorter period, thus taking advantage of the lower introductory rate and selling before potential rate increases down the line.</p>
<h3><strong>Conventional Mortgage</strong></h3>
<p>A conventional mortgage is a <strong>mortgage offered by a private bank</strong>, rather than by a government entity. They come in the form of conforming loans which must meet standards for income and down payment, or non-conforming loans which are above conforming loan limits. Non-conforming loans are most commonly used when purchasing high-priced properties, which don't fit the standard for a conforming loan.</p>
<p>One advantage of a conventional mortgage is low down payment rates, with some requiring as little as a 3-5 percent down payment. The disadvantages are that a conventional loan can be more difficult to apply for with a lower credit score or debt-to-income ratio (DTI), and that you'll typically need to purchase private mortgage insurance when making a lower down payment.</p>
<h3><strong>Government-Backed Loans</strong></h3>
<p>There are a variety of government-backed loans available, which can offer <strong>advantages for military members, first-time buyers, and more</strong>. The most common types of government-backed loans are:</p>
<ul>
<li>
<p>FHA loans are insured by the Federal Housing Administration. These typically offer lower down payment and credit score requirements, making them a popular choice for first-time buyers.</p>
</li>
<li>
<p>VA loans are backed by the Department of Veterans Affairs and are available to those who are currently serving or have served in the military. They offer no down payment requirement or mortgage insurance requirement, but they must be used for a primary residence.</p>
</li>
<li>
<p>USDA loans, backed by the Department of Agriculture, have lower credit score requirements, no down payment, and lower income requirements. They can only be used for a primary home, and are only available in certain rural or suburban areas.</p>
</li>
</ul>
<p>Searching for a home you love that also fits your financial goals? Our local team is here to help with all of your real estate needs. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact/" href="http://TashaHoerner.keyes.com/contact/" title="Contact us" target="_blank" rel="noopener">Contact us</a> </strong>to buy and sell homes across Florida communities.</p>]]>
        </description>
        <pubDate>
            <![CDATA[Wed, 14 Jan 2026 07:51:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/12/18/breaking-down-mortgage-types-which-one-fits-your-financial-goals]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                            <tag>
                <![CDATA[buying in Florida]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[tips for buyers]]>
            </tag>
                    <tag>
                <![CDATA[first home]]>
            </tag>
                    <tag>
                <![CDATA[real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[first time homebuyer]]>
            </tag>
                    <tag>
                <![CDATA[mortgage]]>
            </tag>
                    <tag>
                <![CDATA[mortgage tips]]>
            </tag>
                    <tag>
                <![CDATA[mortgage types]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=145073]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[2025 Luxury Market Report: South Florida Shifts Into a More Balanced, Intentional Phase]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2026/02/11/2025-luxury-market-report-south-florida-shifts-into-a-more-balanced-intentional-phase-2]]>
        </link>
        <description>
            <![CDATA[<p data-start="66" data-end="346">As South Florida's luxury market continues to evolve, what stands out most is not volatility, but direction. We are clearly moving into a more balanced and intentional phase, one where long-term fundamentals are reasserting themselves and informed guidance carries greater weight.</p>
<p data-start="348" data-end="731">For homeowners, this environment rewards foresight. Pricing strength remains in place across our markets, but buyers are more deliberate and increasingly value alignment between price, quality, and location. Sellers who approach the market with a clear strategy and a willingness to meet today's buyer expectations are best positioned to protect value and achieve favorable outcomes.</p>
<p data-start="733" data-end="1080">Buyers are entering this next phase with confidence. With more choice and less urgency, buyers can focus on properties that deliver lifestyle, quality, and long-term appeal. This creates meaningful opportunities, particularly for those working with advisors who can identify value, anticipate competition, and navigate negotiations with precision.</p>
<p data-start="1082" data-end="1426">For Realtors, the luxury market ahead will be defined by advisory leadership. This is not a market driven by speed, but by insight. Success will come to those who understand emerging trends, communicate clearly, and guide clients through increasingly nuanced decisions. The role of the Realtor as a trusted advisor has never been more critical.</p>
<p data-start="1082" data-end="1426">Read the full report <a href="https://inside.onekeyes.com/Luxury_Report/index.html">here.</a></p>]]>
        </description>
        <pubDate>
            <![CDATA[Tue, 13 Jan 2026 12:54:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2026/02/11/2025-luxury-market-report-south-florida-shifts-into-a-more-balanced-intentional-phase-2]]>
        </guid>
                    <category>
                <![CDATA[News]]>
            </category>
                                            <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=146570]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[From Listing to Closing: The Ultimate Home Seller's Checklist]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/07/from-listing-to-closing-the-ultimate-home-seller-s-checklist]]>
        </link>
        <description>
            <![CDATA[<p>Selling a home is a complex process, and it can easily start to feel overwhelming if you try to tackle everything at once. Planning ahead is essential to managing the home-selling process, with the steps you take to prepare paving the way to less stress and more success as you progress through the process. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/find-an-agent.php" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents" target="_blank" rel="noopener">Our real estate agents</a> </strong>are here to help you prepare, with our checklist that covers the selling process from start to finish.</p>
<h2><strong>From Listing to Closing: The Ultimate Home Seller's Checklist</strong></h2>
<h3><strong>Clean and Declutter the Home</strong></h3>
<p>Cleaning and decluttering your home is often quite an involved process, especially if you've been living there for a while. So it helps to get started early once you know you plan to sell, and tackle it step-by-step. Cleaning is essential for making sure that <strong>the home looks and smells its best for buyers</strong>, while decluttering will make it easier for buyers to imagine their own lives in the home.</p>
<h3><strong>Make Necessary Repairs </strong></h3>
<p>Depending on the current condition of the home, it may need significant work before sale, or it might need little if any. One way to find out is by having a pre-listing inspection, which can help you <strong>identify any serious issues</strong> that will have to be repaired before you can sell the home. Generally, anything that presents a significant safety issue will need to be addressed. Make sure small things like leaky faucets or broken light fixtures are repaired, as well.</p>
<h3><strong>Consider Curb Appeal</strong></h3>
<p>Buyers start <strong>forming an opinion on a home as soon as they arrive at the curb</strong>, which is why curb appeal is so important to consider when selling your home. Here are a few easy steps you can take to boost curb appeal:</p>
<ul>
<li>
<p>Clean and declutter your yard. Just like inside the home, clean presentation matters to buyers when they arrive.</p>
</li>
<li>
<p>Trim hedges and trees. If your yard requires more significant landscaping work, hiring the pros can help you maximize curb appeal.</p>
</li>
<li>
<p>Check that the front door is in great shape. It might need fresh paint, fresh fixtures, potted plants, or other décor to make it feel as inviting as possible.</p>
</li>
</ul>
<h3><strong>Find a Great Real Estate Agent</strong></h3>
<p>Whether you've sold a home before or are doing it for the first time, your real estate agent should be <strong>your best advocate during every step of the process</strong>. Invest time in learning about agents, ask for recommendations, and take the time to choose the best agent for your needs. From marketing the home to managing closing day, your agent will be with you every step of the way.</p>
<h3><strong>Make Your Marketing Shine</strong></h3>
<p>Work with your agent to <strong>make sure your marketing looks great</strong>. This will include getting high-quality photos of the home, planning open houses, arranging showings, and more. You might consider additional steps, like staging the home or setting up a virtual tour.</p>
<h3><strong>Prepare for Closing</strong></h3>
<p>After your agent helps you attract a buyer and handle negotiations, it will soon be time for closing day. Your agent can help you <strong>gather the necessary documentation</strong>, review it, and be prepared for the big day. You'll also want to gather house keys, garage remotes, access codes, and anything else used to access the home. Make sure that you're prepared for your own move, as well. Schedule movers if needed, cancel utilities, and make your final preparations.</p>
<p>Ready to <a href="http://TashaHoerner.keyes.com/sell/" target="_blank" rel="noopener"><strong>sell your home</strong></a>? Our local team is here to help you achieve your real estate goals. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact" href="http://TashaHoerner.keyes.com/contact" title="Get in touch" target="_blank" rel="noopener">Get in touch</a> </strong>for all the help you need to sell your current home and shop for your next one.</p>]]>
        </description>
        <pubDate>
            <![CDATA[Tue, 13 Jan 2026 10:40:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/07/from-listing-to-closing-the-ultimate-home-seller-s-checklist]]>
        </guid>
                    <category>
                <![CDATA[Sellers]]>
            </category>
                            <tag>
                <![CDATA[Florida real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[homeownership]]>
            </tag>
                    <tag>
                <![CDATA[real estate staging]]>
            </tag>
                    <tag>
                <![CDATA[real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[sell your home]]>
            </tag>
                    <tag>
                <![CDATA[real estate investments]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=145375]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Real vs. Virtual Staging: Which Sells Homes Faster]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/11/13/real-vs-virtual-staging-which-sells-homes-faster]]>
        </link>
        <description>
            <![CDATA[<p>In the past, the only choice with staging a home was whether or not to do it at all. With the rise in popularity of virtual staging, you now have a new option. But is virtual staging really a better option than real staging, and how do both options compare? <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/getagent/" href="http://TashaHoerner.keyes.com/getagent/" title="Our real estate agents" target="_blank" rel="noopener">Our real estate agents</a> </strong>have more on the advantages of real versus virtual staging, including the key factors that can help you sell your home faster.</p>
<h2><strong>Real vs. Virtual Staging: Which Sells Homes Faster</strong></h2>
<p>First, a quick summary of both options. With real staging, a home stager will bring in furniture and décor to stage the home, to make the property as appealing as possible for buyers. With virtual staging, everything is done digitally. The home is staged virtually, so there's no real furniture involved. Virtual staging looks just like the real thing when viewed online, and the process is handled by virtual staging experts.</p>
<h3><strong>The Pros and Cons of Real Staging</strong></h3>
<p>The key advantage of real staging is that it enhances the appeal of the home during showings and open houses, when potential buyers visit the home in person. With real staging, the home will be fully furnished and decorated when buyers arrive. However, real staging also comes with some drawbacks:</p>
<ul>
<li>
<p>It's more expensive than virtual staging. In addition to paying the home stager, you need to account for the manual labor involved, rental fees, furniture delivery, and setup.</p>
</li>
<li>
<p>Real staging is more time-consuming and can take anywhere from a few days to multiple weeks. There's also more potential for delays due to the need for furniture rentals and coordinating manual labor.</p>
</li>
<li>
<p>If you'll be living in the home while listing it, real staging can make that more difficult. Real staging can also require ongoing maintenance, depending on how long the home takes to sell.</p>
</li>
</ul>
<h3><strong>The Pros and Cons of Virtual Staging</strong></h3>
<p>Compared to real staging, the potential downside of virtual staging is that it doesn't account for when buyers come to see the home in person. The impact will depend on how much you're planning to market the home in person. However, virtual staging also has some major advantages that make it well worth considering:</p>
<ul>
<li>
<p>Virtual staging is significantly more affordable, which typically leads to a much higher ROI relative to real staging. There are no labor costs, no furniture rental costs, and no worries about ongoing maintenance.</p>
</li>
<li>
<p>Virtual staging is also typically much quicker than real staging, and can be done in as little as one or two days.</p>
</li>
<li>
<p>Virtual staging doesn't interfere with your life if you'll be living in the home while listing it. Everything is handled online, so you don't have to worry about the disruption of staging or the stress of keeping the staging maintained.</p>
</li>
</ul>
<h3><strong>The Bottom Line on Staging Your Home </strong></h3>
<p>For many sellers, the substantially lower cost, higher ROI, convenience, and online marketing appeal of virtual staging make it the preferred choice for selling your home faster. Given that the overwhelming majority of homebuyers from all generations start their search for a home online, virtual staging is often a natural fit. The main use case for real staging is when you're expecting to market the home primarily through open houses and showings. The appeal of a fully-furnished and well-staged home can make a big impact when buyers see it in person.</p>
<div><strong>We get you sold, and we make it feel simple.</strong></div>
<div><span>Talk with our listing experts and see how the Keyes difference can elevate your sale. <strong><a data-cke-saved-href="http://TashaHoerner.keyes.com/contact/" href="http://TashaHoerner.keyes.com/contact/" title="Contact us" target="_blank" rel="noopener">Contact us</a> </strong>today.</span></div>]]>
        </description>
        <pubDate>
            <![CDATA[Thu, 20 Nov 2025 08:45:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/11/13/real-vs-virtual-staging-which-sells-homes-faster]]>
        </guid>
                    <category>
                <![CDATA[Sellers]]>
            </category>
                            <tag>
                <![CDATA[Florida real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[Florida real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[staging]]>
            </tag>
                    <tag>
                <![CDATA[staging tips]]>
            </tag>
                    <tag>
                <![CDATA[real estate staging]]>
            </tag>
                    <tag>
                <![CDATA[real estate insights]]>
            </tag>
                    <tag>
                <![CDATA[real estate tips]]>
            </tag>
                    <tag>
                <![CDATA[selling tips]]>
            </tag>
                    <tag>
                <![CDATA[sell your home]]>
            </tag>
                                    <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=144368]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Top Mistakes Buyers and Sellers Make During a Florida Closing]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/11/19/top-mistakes-buyers-and-sellers-make-during-a-south-florida-closing]]>
        </link>
        <description>
            <![CDATA[<div class="elementor-element elementor-element-572cbfb elementor-widget elementor-widget-text-editor" data-id="572cbfb" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p data-start="198" data-end="539"><span>Closings are exciting milestones, but in Florida, they can also be confusing. One major difference? Who pays for title insurance, and who selects the title company. In Miami-Dade and Broward, it's typically the buyer. In Palm Beach, it's usually the seller.</span></p>
<p data-start="541" data-end="697"><span>Understanding these local details helps you avoid unnecessary stress. Here are a few common mistakes to watch for when closing on a home in Florida.</span></p>
</div>
</div>
<div class="elementor-element elementor-element-f0e552e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="f0e552e" data-element_type="widget" data-widget_type="divider.default">
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<div class="elementor-widget-container">
<h4 data-start="699" data-end="757">Waiting Until the Last Minute to Review Documents</h4>
<p data-start="758" data-end="1004"><span>Buyers often miss loan or escrow errors, and sellers can overlook charges that affect their payout.</span><br data-start="857" data-end="860"><span><strong data-start="860" data-end="868">Tip:</strong> Request your Closing Disclosure and settlement statement several days before closing so you have time to review everything carefully.</span></p>
<h4 data-start="1006" data-end="1044">Underestimating Closing Costs</h4>
<p data-start="1045" data-end="1244"><span>Closing costs can range from 2% to 5% of the purchase price.</span><br data-start="1105" data-end="1108"><span><strong data-start="1108" data-end="1116">Tip:</strong> Ask your title company for an early estimate or use a title quote tool to get a realistic idea of your costs or net proceeds.</span></p>
<h4 data-start="1246" data-end="1280">Ignoring Wire Fraud Risks</h4>
<p data-start="1281" data-end="1460"><span>Wire fraud is a growing issue in Florida real estate.</span><br data-start="1340" data-end="1343"><span><strong data-start="1343" data-end="1351">Tip:</strong> Always verify wiring instructions directly with your title company using a trusted phone number—not email.</span></p>
</div>
</div>
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<h4 data-start="2037" data-end="2070">Why Local Expertise Matters</h4>
<p data-start="2071" data-end="2361"><span>Each county has its quirks—from condo closings in Miami to luxury estates in Palm Beach. Partnering with a local expert like <a href="https://www.homepartnerstitle.com/"><strong data-start="2196" data-end="2218">HomePartners Title</strong></a>, which understands the nuances of Florida transactions, can make all the difference in avoiding delays and protecting your investment.</span></p>
<p data-start="2363" data-end="2562"><span><strong data-start="2366" data-end="2441">Read the full article on HomePartners Title for more in-depth insights:</strong></span><span> </span><a class="decorated-link" href="https://www.homepartnerstitle.com/2025/09/17/the-top-5-mistakes-homebuyers-and-sellers-make-during-a-closing-in-south-florida/" target="_new" rel="noopener" data-start="2442" data-end="2560">The Top 5 Mistakes Homebuyers and Sellers Make During a Closing in South Florida</a><br><br><br><br><em>The Keyes Company has a business relationship with HomePartners Title. Because of these relationships, referrals may provide Keyes Company and its owners a financial benefit. You are not required to use the listed provider as a condition for settlement of your loan or the purchase, sale, or refinance of the subject property. For more information, visit keyes.com</em></p>
</div>
</div>]]>
        </description>
        <pubDate>
            <![CDATA[Tue, 28 Oct 2025 19:58:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/11/19/top-mistakes-buyers-and-sellers-make-during-a-south-florida-closing]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                    <category>
                <![CDATA[Sellers]]>
            </category>
                                            <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=144482]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Q4 2025 Luxury Report: High-End Single-Family Transactions Jump Across South Florida]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/05/q4-2025-luxury-report-high-end-single-family-transactions-jump-across-south-florida]]>
        </link>
        <description>
            <![CDATA[<p><span>South Florida's luxury market </span>demonstrated a continued return to pre-pandemic equilibrium <span>during the third quarter of 2025, according to The Keyes Company and Illustrated Properties' latest Luxury Market Report. The region's high-end single-family sector enjoyed notable year-over-year gains in $1 million-and-up single-family transactions.</span></p>
<p>Across Miami-Dade, Broward, Palm Beach, the Treasure Coast, and Southwest Florida, luxury single-family sales jumped 6.2% year-over-year to 3,589 in the third quarter of 2025. Palm Beach County, Southwest Florida and the Treasure Coast drove the region's overall uptick. However, the high-end condominium sector saw a 6.3% year-over-year decline in transactions to 980.</p>
<p>Luxury pricing continued Q2's positive year-over-year trends thanks to consistent buyer demand. The region's average single-family sales price managed a fractional year-over-year increase to $2.35 million, so the overall transaction gain was not a result of pricing reductions. The average condo sales price rose 2.8% year-over-year to $2.34 million (almost identical to the average single-family sales price), as luxury buyers will pay premiums for high-end condos, especially in brand-new waterfront buildings.</p>
<p><span>"The local luxury market was defined by sustained demand in the third quarter of 2025," Keyes President Christina Pappas said. "The appetite for high-end South Florida single-family homes and condominiums remains robust and largely resistant to price increases."</span></p>
<p><span>Other key findings in the third-quarter luxury report include:</span></p>
<ul>
<li>Miami-Dade and Broward counties managed to post year-over-year luxury condo sales gains despite the regional drop in $1 million-and-up transactions, with Miami-Dade increasing 1.8% and Broward posting a 30.2% surge.</li>
<li>Southwest Florida was the second quarter's biggest year-over-year gainer in average luxury single-family pricing. In the third quarter, its average sales price stayed flat, but it recorded a substantial 14.9% year-over-year surge in $1 million-and-up single-family transactions to 1,461.</li>
<li>The Treasure Coast led the way with a 28.6% year-over-year jump in luxury single-family sales and 15.5% increase in average luxury single-family sales price, but it is important to note that the region has very little high-end inventory.</li>
</ul>
<p><span>The top five states for incoming third-quarter buyers were New York, Illinois, Michigan, Ohio and Pennsylvania.</span></p>
<p><span>"We are fortunate to have a healthy and relatively balanced high-end residential market," Keyes/Illustrated CEO Mike Pappas said. "Opportunities are abundant for luxury sellers and buyers alike as we close out 2025 and look ahead to 2026."</span></p>]]>
        </description>
        <pubDate>
            <![CDATA[Thu, 23 Oct 2025 16:08:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2026/01/05/q4-2025-luxury-report-high-end-single-family-transactions-jump-across-south-florida]]>
        </guid>
                    <category>
                <![CDATA[News]]>
            </category>
                    <category>
                <![CDATA[Luxury]]>
            </category>
                                    <overviewTitle>
                <![CDATA[Positive year-over-year pricing trends continue in the third quarter of 2025]]>
            </overviewTitle>
                            <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=145337]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Thinking of Moving to Florida? What to Know Before You Relocate]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/08/24/thinking-of-moving-to-florida-what-to-know-before-you-relocate]]>
        </link>
        <description>
            <![CDATA[<p>If you're thinking of moving to Florida, you aren't alone. <span>Florida's population has grown faster than any other state since 2020 <a href="https://www.census.gov/programs-surveys/popest/data/data-sets.html">according to the US Census Bureu</a></span><span>. In fact, s</span><span>even Florida cities made the World's Best Cities list for <a href="https://www.worldsbestcities.com/rankings/americas-best-cities/">America's Best Cities</a>. Whether your desire is to be surrounded by nature, people, or </span><span></span></p>
<p><span>Here are a few things to know before you pack your bags for the Sunshine State, along with tips to make your move as smooth as possible.</span></p>
<h2>Florida Weather - Sunshine with a Side of Storms<span class="ez-toc-section-end"></span></h2>
<p data-start="919" data-end="1215">Florida is famous for its sunshine, but don't expect endless blue skies. Much of the state has a subtropical climate, which means hot, humid summers and mild, sometimes chilly winters. Afternoon rain showers are a daily ritual in the summer months, but they rarely last more than 30–45 minutes.</p>
<p data-start="1217" data-end="1638"><span>One important consideration is hurricane season, which runs from June through November. If you're moving to South Florida in particular, it's smart to learn hurricane preparedness basics early. That could mean understanding evacuation routes, keeping emergency supplies on hand, and knowing how to secure your home if needed. A little preparation goes a long way in making your first hurricane season less intimidating.</span></p>
<h2>No State Income Tax</h2>
<p><span>One of Florida's biggest draws? More money in your pocket. Since 1968, the state constitution has prohibited income tax, and today Florida is one of only nine states without it. Instead, revenue comes from property taxes, tolls, and state university tuition. For many new residents, this is a financial perk that makes the move even more appealing.</span></p>
<h2><span>A State of Many Personalities</span></h2>
<p data-start="2056" data-end="2149">Florida is big—65,000+ square miles big—and each part of the state has its own personality.</p>
<ul data-start="2151" data-end="2729">
<li data-start="2151" data-end="2309">
<p data-start="2153" data-end="2309">In <strong data-start="2156" data-end="2173">South Florida</strong>, you'll find a lively mix of cultures, with strong Latin and Caribbean influences, plus big-city living in Miami and Fort Lauderdale.</p>
</li>
<li data-start="2310" data-end="2443">
<p data-start="2312" data-end="2443"><strong data-start="2312" data-end="2329">North Florida</strong> feels more traditionally Southern, with the state capital in Tallahassee and Jacksonville anchoring the region.</p>
</li>
<li data-start="2444" data-end="2582">
<p data-start="2446" data-end="2582"><strong data-start="2446" data-end="2467">Southwest Florida</strong> is known for white-sand beaches, abundant nature, and communities that attract both retirees and young families.</p>
</li>
<li data-start="2583" data-end="2729">
<p data-start="2585" data-end="2729"><strong data-start="2585" data-end="2604">Central Florida</strong> blends tourism and everyday living, thanks to Orlando's theme parks, family-friendly suburbs, and a steady pace of growth.</p>
</li>
</ul>
<p data-start="2731" data-end="2829">Exploring these differences before you move can help you decide which lifestyle feels like home.</p>
<h2><span>Wildlife and Nature—Beyond the Stereotypes</span></h2>
<p data-start="2933" data-end="3306"><span>Yes, alligators and iguanas are part of Florida life—but that's only the beginning. The state is home to manatees, sea turtles, dolphins, and an incredible variety of birds. National and state parks, from the Everglades to Ocala National Forest, make it easy to trade city life for a day in nature. Whether you're into kayaking, birdwatching, scuba diving or simply soaking in a sunset, the outdoors is a big part of Florida living.</span></p>
<h2 data-start="3419" data-end="3459">Moving Tips for a Smooth Relocation</h2>
<p data-start="3461" data-end="3625">Relocating to Florida isn't just about choosing a city—it's about making your move as stress-free as possible. Here are a few tips to set yourself up for success:</p>
<ul data-start="3627" data-end="4572">
<li data-start="3480" data-end="3598">
<p data-start="3482" data-end="3598"><strong data-start="3482" data-end="3510">Plan around the weather.</strong> If you're moving in summer, try to schedule movers early in the day to beat the heat.</p>
</li>
<li data-start="3599" data-end="3770">
<p data-start="3601" data-end="3770"><strong data-start="3601" data-end="3623">Think about space.</strong> Homes here range from urban condos to suburban houses, so decluttering before your move ensures what you bring actually fits your new lifestyle.</p>
</li>
<li data-start="3771" data-end="3958">
<p data-start="3773" data-end="3958"><strong data-start="3773" data-end="3801">Lean on local expertise.</strong> A Keyes real estate professional can help you navigate neighborhoods, schools, flood zones, and more—details that make a big difference in your day-to-day life.</p>
</li>
<li data-start="3959" data-end="4091">
<p data-start="3961" data-end="4091"><strong data-start="3961" data-end="3986">Understand insurance.</strong> Coastal living often means higher insurance costs. Get estimates early so you aren't caught off guard.</p>
</li>
<li data-start="4092" data-end="4232">
<p data-start="4094" data-end="4232"><strong data-start="4094" data-end="4126">Set up utilities in advance.</strong> Water, internet, and power sometimes take time to transfer, so schedule connections ahead of your move.</p>
</li>
<li data-start="4233" data-end="4373">
<p data-start="4235" data-end="4373"><strong data-start="4235" data-end="4254">Be storm-ready.</strong> Whether it's shutters, a generator, or insurance that covers flood and wind, storm prep should be part of your plan.</p>
</li>
</ul>
<p data-start="4574" data-end="4723">With the right preparation, and the right guidance, your relocation can feel less like a challenge and more like the start of your Florida adventure.</p>]]>
        </description>
        <pubDate>
            <![CDATA[Sun, 24 Aug 2025 16:35:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/08/24/thinking-of-moving-to-florida-what-to-know-before-you-relocate]]>
        </guid>
                    <category>
                <![CDATA[Relocation]]>
            </category>
                                    <overviewTitle>
                <![CDATA[Planning a move to Florida? From sunny weather and diverse cities to relocation tips that make settling in easier, here’s everything you need to know before starting your Sunshine State adventure.]]>
            </overviewTitle>
                            <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=142748]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Q3 2025 Luxury Report: South Florida Prices Rise in High-End Market]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/09/02/q3-2025-luxury-report-south-florida-prices-rise-in-high-end-market]]>
        </link>
        <description>
            <![CDATA[<p class="yiv5681855360MsoNormal">The wait continued for any buyer expecting an actionable drop in pricing during the second quarter of 2025, according to<span> The Keyes Company's</span> latest Luxury Market Report. Both the region's high-end single-family and condominium sectors experienced year-over-year pricing increases, with Palm Beach County leading the way.<u></u><u></u></p>
<p class="yiv5681855360MsoNormal">Across Miami-Dade, Broward, Palm Beach counties, the Treasure Coast and Southwest Florida, the average luxury single-family sales price rose 9.3% year-over-year to $2.91 million in the second quarter of 2025, while the average high-end condominium price increased 4.8% to $2.54 million.<u></u><u></u></p>
<p class="yiv5681855360MsoNormal">Palm Beach County led the tri-county area's growth, with a 10.6% increase in the average single-family sales price to $3.23 million, and a 13.2% increase in the average luxury condo sales price to $2.7 million. Southwest Florida was the biggest year-over-year gainer in luxury single-family pricing among all territories tracked in the report, with a 22.2% surge to $3.01 million.<u></u><u></u></p>
<p class="yiv5681855360MsoNormal">"We are settled into what we would call a 'normal' luxury market, especially when compared with the unsustainable peak experienced at the beginning of this decade," Keyes Properties President<span> Christina Pappas </span>said. "Domestic migration demand drivers remain strong, which is maintaining the upward pricing trend."<u></u><u></u></p>
<p class="yiv5681855360MsoNormal">The region's total $1 million-and-up single-family transactions declined by 10.9% year-over-year to 3,151 in the second quarter of 2025. Luxury condo sales dropped by 12.8% year-over-year to 1,209.<u></u><u></u></p>
<p class="yiv5681855360MsoNormal">Other key findings in the second-quarter luxury report include:<u></u><u></u></p>
<ul type="disc">
<li class="yiv5681855360MsoNormal">Miami-Dade County's luxury condo prices kept rising (6.1% year-over-year to $2.85 million) despite a year-over-year decline (-10.9% to 506) in transactions, while its high-end single-family sector saw slight pricing attrition during the second quarter (-3.4% year-over-year to $2.95 million).<u></u><u></u></li>
<li class="yiv5681855360MsoNormal">Broward County's luxury single-family market enjoyed a 25.8% surge in $1 million-and-up sales from the first quarter of 2025 to the second quarter, and a 9.3% year-over-year increase in average sales price to $2.15 million. The county's high-end condo sector gained 2.5% in total transactions (122) from the previous quarter.<u></u><u></u></li>
<li class="yiv5681855360MsoNormal">The Treasure Coast luxury residential market again experienced year-over-year gains in total single-family and condominium sales during the second quarter of 2025. On the high-end single-family side, total transactions increased by 3.2% year-over-year to 97, while condo sales surged by 42.9% to 30. The average sales price followed suit, rising 6.6% year-over-year to $3.58 million for single-family homes and 40.1% year-over-year to $2.14 million for condos.<u></u><u></u></li>
</ul>
<p class="yiv5681855360MsoNormal">The top five states for incoming second-quarter buyers were New York, Ohio, New Jersey, Illinois and Massachusetts.<u></u><u></u></p>
<p class="yiv5681855360MsoNormal">"As long as South Florida's luxury market remains a value proposition for buyers from high tax states, our region's outlook will remain extremely positive," Keyes/Illustrated CEO Mike Pappas said. "Abundant opportunities exist for both buyers and sellers in the high-end sector."</p>]]>
        </description>
        <pubDate>
            <![CDATA[Tue, 05 Aug 2025 00:07:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/09/02/q3-2025-luxury-report-south-florida-prices-rise-in-high-end-market]]>
        </guid>
                    <category>
                <![CDATA[News]]>
            </category>
                    <category>
                <![CDATA[Luxury]]>
            </category>
                                            <overviewPhoto>
                <![CDATA[https://TashaHoerner.keyes.com/shared/blog/overview_image.php?articleID=142880]]>
            </overviewPhoto>
            </item>
        <item>
        <title>
            <![CDATA[Beyond Hometown Heroes: Buy Smarter with Florida's Hidden Homebuyer Assistance Programs]]>
        </title>
        <link>
        <![CDATA[https://TashaHoerner.keyes.com/blog/2025/08/24/beyond-hometown-heroes-buy-smarter-with-florida-s-hidden-homebuyer-assistance-programs]]>
        </link>
        <description>
            <![CDATA[<p><span>With rising prices and tighter qualification rules making headlines, many Florida residents are wondering: <i>Can I still afford to buy a home?</i> </span></p>
<p><span>Even if one program is no longer an option for you, there are multiple paths to homeownership still open—and many of them come with down payment help, tax credits, and forgiving terms designed specifically for first-time or income-qualified buyers. </span></p>
<p><span>Let's break down your options. </span></p>
<p aria-level="2"><span><b>Florida's Top Homebuyer Assistance Programs (That Most People Don't Know About)</b></span></p>
<ol>
<li aria-level="2"><b>FL Assist</b></li>
</ol>
<p><span>FL Assist is one of Florida Housing's most popular down payment help options. </span></p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span>Get up to $10,000 in assistance for your down payment or closing costs. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span>It's a zero-interest second mortgage, so there are no monthly payments. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span>You only repay it when you sell, refinance, or pay off your first mortgage. </span></li>
</ul>
<p><span>This is ideal for buyers who can afford a mortgage but need assistance overcoming the upfront cost hurdle. </span></p>
<ol start="2">
<li aria-level="3"><span><b>HFA Preferred or HFA Advantage PLUS Second Mortgage</b></span></li>
</ol>
<p><span>This option provides additional buying power with grant funding that doesn't need to be repaid if you remain in the home for a few years. </span></p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span>Receive 3%–5% of your loan amount to help cover your down payment or closing costs. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span>No payments are required, and the loan is forgiven after five years as long as you stay in your home. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span>Designed for first-time buyers who might not have big savings but have a stable income.</span>
<p> </p>
</li>
</ul>
<ol start="3">
<li aria-level="3"><span><b>Florida Homeownership Loan Program (FL HLP)</b></span></li>
</ol>
<p><span>Sometimes called the "mini loan," FL HLP gives extra help on top of your primary mortgage. </span></p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span>Offers $10,000 in assistance at 3% interest. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span>Comes with a low monthly payment spread over 15 years. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span>It can be combined with other programs to keep your main mortgage more affordable. </span></li>
</ul>
<p><span>This is perfect for buyers who are comfortable with a small extra payment but don't want to drain their savings. </span></p>
<ol start="4">
<li aria-level="3"><span><b>Home Key</b></span></li>
</ol>
<p><span>Home Key is a flexible program that removes some of the limits found in other options: </span></p>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span>Provides down payment assistance for qualified buyers. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span>No income cap or first-time buyer restrictions in many cases — meaning more people can use it. </span></li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span>Pairs well with other Florida Housing programs. </span></li>
</ul>
<p><span>It's a strong option for repeat buyers or anyone who doesn't fit the usual "first-time buyer" mold. </span></p>
<p aria-level="2"><span><b>The Truth About Buying a Home Right Now</b> </span></p>
<p><span>You may not need 20% down, or you may not need perfect credit. And you don't need to navigate it alone. </span></p>
<p><span>The biggest mistake buyers could make is waiting for the "perfect" moment—while missing out on help that exists right now. </span></p>
<p aria-level="2"><span><b>What to Do Next</b> </span></p>
<ol>
<li aria-setsize="-1" data-leveltext="%1." data-font="Aptos" data-listid="6" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span><b>Check your eligibility</b> – Most of these programs have simple online tools to see if you qualify. </span></li>
<li aria-setsize="-1" data-leveltext="%1." data-font="Aptos" data-listid="6" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span><b>Talk to a knowledgeable lender or agent</b> – Someone familiar with Florida Housing and local grants can guide you faster. </span></li>
<li aria-setsize="-1" data-leveltext="%1." data-font="Aptos" data-listid="6" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span><b>Start your paperwork early</b> – These programs have limited funds and move on a first-come, first-served basis. </span></li>
</ol>
<p><span><i>Want to know which programs fit your situation?</i> </span><br><span>It only takes 10 minutes to see your options—and it could save you thousands.  </span></p>
<p>Get a quote from a<span> </span><a href="https://www.cp-mtg.com/quote/" target="_blank" rel="noopener">Capital Partners Mortgage</a><span> </span>officer today, or give them a call at 954-256-1664.</p>
<p><em>The Keyes Company has a business relationship with Capital Partners Mortgage Services. Because of these relationships, referrals may provide Keyes Company and its owners a financial benefit. You are not required to use the listed provider as a condition for settlement of your loan or the purchase, sale, or refinance of the subject property. For more information, visit<span> </span><strong><a href="http://keyes.com/">keyes.com</a></strong></em></p>]]>
        </description>
        <pubDate>
            <![CDATA[Thu, 31 Jul 2025 17:03:00 EST]]>
        </pubDate>
        <guid>
            <![CDATA[https://TashaHoerner.keyes.com/blog/2025/08/24/beyond-hometown-heroes-buy-smarter-with-florida-s-hidden-homebuyer-assistance-programs]]>
        </guid>
                    <category>
                <![CDATA[Buyers]]>
            </category>
                                    <overviewTitle>
                <![CDATA[Buying in Florida doesn’t have to feel out of reach. Explore hidden assistance programs that offer down payment help, grants, and affordable terms—so you can step into homeownership with confidence.]]>
            </overviewTitle>
                            <overviewPhoto>
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            <![CDATA[Study Shows On-MLS Sales Fetch $50K Premiums]]>
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        <![CDATA[https://TashaHoerner.keyes.com/blog/2024/09/12/study-shows-on-mls-sales-fetch-50k-premiums]]>
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            <![CDATA[<div class="elementor-element elementor-element-44a5da59 elementor-widget elementor-widget-text-editor" data-id="44a5da59" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container"><em>Original published on RISMedia, by Jess Williams</em></div>
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<p><br>While real estate professionals will argue all day for the benefit of using an MLS to sellers, what does the data actually say? Do sellers really benefit financially from using the traditional real estate process, even after accounting for commission paid?</p>
<p>According to a new survey conducted jointly by Drexel University and Bright MLS, the answer is, they do—often by a lot. Comparing over three years of on-MLS and off-MLS sales, researchers found that on-MLS properties brought in an average of 15.25% more—and that premium could be increasing.</p>
<p>"When you look at the home prices that a seller got when they listed their home on the MLS…we found that the price premium of on-MLS sales was actually higher during the pandemic and in 2022 than it was before," says Dr. Lisa Sturtevant, Bright MLS chief economist, who co-authored the study. "(And) we'll probably see a bit of an increase in 2023."</p>
<p>In dollars, that premium translated to just over $53,000 for 2022 in Bright's footprint, and over $63,000 in Q1 2023 (though Sturtevant characterized the Q1 data as "preliminary").</p>
<p>Comparing homes with similar characteristics and locations that sold on or off the MLS, and also differentiating for regions within Bright's six-state footprint, the study found these premiums persisted across geography as well as time.</p>
<p><strong><a href="https://www.rismedia.com/2022/08/30/study-finds-mls-advantage-persisted-through-pandemic/" target="_blank" rel="noreferrer noopener">A previous iteration of the study</a></strong> conducted last year mostly utilized pandemic-era transactions, and left unanswered questions about how both a unique housing market and other societal disruptions might have affected MLS use. With another year of data, Sturtevant says she is getting more clarity.</p>
<p>"This year we were able to then add even more transactions and actually even get a better perspective of what happened during the pandemic," she says. "What we didn't know is, did the benefit to sellers of listing on the MLSs stay the same over the pandemic when we were in such an unusual housing market? A little bit surprising to me—the share of homes that were sold on the MLS actually increased during the pandemic."</p>
<p><strong>Who is off the grid</strong></p>
<p>Besides looking at premiums, the survey also found what other research has largely corroborated over the last few years: that people are still relying on the MLS to list their homes. The share of homes sold on MLS in Bright's footprint rose from 84% in 2019 to just under 90% at the beginning of this year.</p>
<p>During the hot seller's market of 2020-21, the narrative in mainstream media was that many people were quickly making deals to sell homes off-MLS—either through pocket listings or "office exclusives," or as traditional FSBOs. That doesn't appear to have been the case, at least in Bright's region.</p>
<p>"People were hearing about how crazy the housing market was," Sturtevant explains. "They wanted to get the best price for their house, but maybe they didn't want to interact with a whole lot of buyers. It was a global pandemic, right? Maybe you didn't want to be responsible for showing your house or finding people to come look at your house."</p>
<p>Another assumption that grew with and has continued after the pandemic is that most off-MLS sales involve high-end or exclusive properties as pocket listings, marketed secretly in affluent circles. </p>
<p>Sturtevant says the survey would indicate that isn't the case, with so-called "office exclusives" making up a "relatively small share" of overall listings. In fact, it appears that many off-MLS sales are a very different transaction—distressed properties going to nonprofits or investors. Baltimore, Maryland, had the highest share of off-MLS sales across the survey period, and Sturtevant says that is where this redevelopment was happening.</p>
<p>Most of the rest of off-MLS transactions were FSBOs who likely had "a variety of reasons" for forgoing the use of an agent, Sturtevant says. The type of home didn't seem to make a huge difference either, with a variety of price points, sizes and characteristics going off-MLS.</p>
<p>But the on-MLS premiums also persisted across all these variations, the survey found—including between rural, suburban and urban areas—meaning that regardless of the specific kind of house the seller is trying to move, MLS transactions are getting a higher price.</p>
<p>"The theory is, if you list a home on the MLS, it gets more eyeballs. You get better offers because you have more people that look at your properties. And we found that that was indeed the case," Sturtevant says.</p>
<p>Going forward, she adds that it is likely the ratio of on- and off-MLS transactions will level out, with larger trends driving what consumers need—and want—on both sides of a housing transaction.</p>
<p>"Over the last few years, there's just been so much growing interest among consumers to have as much information as possible," says Sturtevant. "They don't want to be in a market where they feel like some listings are being held away, and they're not able to see them."</p>
<p>Access the full study <a href="https://www.brightmls.com/article/on-mls-study-2023" target="_blank" rel="noreferrer noopener"><strong>here</strong></a>.</p>
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        <pubDate>
            <![CDATA[Fri, 18 Aug 2023 09:02:00 EST]]>
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                <![CDATA[Sellers]]>
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            <![CDATA[2023: A Return to Regular for Luxury Real Estate?]]>
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        <![CDATA[https://TashaHoerner.keyes.com/blog/2024/09/12/2023-a-return-to-regular-for-luxury-real-estate]]>
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<div class="elementor-widget-container"><strong><a href="https://www.luxuryportfolio.com/blog/2023-a-return-to-regular-for-real-estate/" target="_blank" rel="noreferrer noopener">Originally published for LuxuryPortfolio.com by Lisa Klein</a></strong></div>
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<p>Surprising, challenging, global: these are a few ways in which a panel of experts describe the luxury real estate market to come in 2023.</p>
<p>However, they also say that with perseverance and engagement savvy agents can make it through – and succeed – in the next year of a market that while seemingly worrisome, is simply returning to a pre-pandemic norm.</p>
<p>"I feel like there's always these sorts of pits in the market," said Amir Korangy, founder and publisher of real estate news publication <em>The Real Deal,</em> during Luxury Portfolio International's December 2022 Luxury Hour webinar.</p>
<p>But "overall you've seen the market climb up – the trajectory is always upward," he said. "If you're willing to go through these several years of adjustments and the market fixing itself, there's always an upside."</p>
<p>Mickey Alam Khan, New York-based president of Luxury Portfolio International, Dec. 9 hosted the Luxury Hour webinar on the outlook for luxury real estate in 2023.</p>
<p><strong><a href="https://register.gotowebinar.com/recording/5647533052050043055" target="_blank" rel="noreferrer noopener">Watch the recording here!</a></strong></p>
<h2 class="wp-block-heading">Rise and fall</h2>
<p>Thanks to a number of factors, the pandemic-fueled real estate frenzy finally seems to be turning around.</p>
<p>"There is a lot of pause right now because, I think, people are waiting to see where things will go," said Dina Landi, managing partner of Riskin Partners/Village Properties in Santa Barbara, California.</p>
<p>The housing market has been hit by a dipping stock market, low housing inventory, rising mortgage rates and, of course, COVID-19-induced inflation that peaked around 9 percent this summer.</p>
<p>"The real problem and the real root of inflation is money," said Gregory Heym, chief economist at Brown Harris Stevens in New York.</p>
<p>"Our money supply [in the United States] has gone up 40 percent since COVID," he said.</p>
<p>"When you give $4 to $5 trillion to Americans and they have that money in their pockets, they're going spend it, and that's why we have the runaway inflation."</p>
<p>Although inflation is at a 40-year high, the good news is that mortgage rates are not, despite public perception thanks to unusually low rates during the pandemic.</p>
<p>"Six-and-a-half percent is not a high mortgage rate," Mr. Heym said. "The average 30-year conforming rate in the last half-century is closer to 8 percent. Some people can remember 18 percent mortgages."</p>
<p>Added to that, the war in Ukraine has caused a surge in the cost of utilities in many European countries that are reliant on natural gas from Russia.  </p>
<p>"We have a serious energy crisis," said Liv Baggen, director of global business development for Leading Real Estate Companies of the World.</p>
<p>"Take a normal one-bedroom flat in Amsterdam, Berlin or Brussels, where your energy bill used to be 150 euro per month – that energy bill is now 600 euro per month," she said.</p>
<p>Although a global recession has not yet begun, the scales are tipping.</p>
<p>In the U.S., consumers are now running out of the money that was so plentiful last year, retail prices are increasing, meaning less bang for the buck and credit card and other debt is rising.</p>
<p>A recession seems imminent, but that may not be a bad thing in the long run, especially for the recently wild-priced housing market.</p>
<p>"Recessions are the only things that reset housing prices," Mr. Heym said.</p>
<h2 class="wp-block-heading">Course correction</h2>
<p>While housing prices falling and days-on-market increasing may seem like a doom-and-gloom scenario, many forget just how high of a pandemic peak the market is falling from.</p>
<p>"I think everybody understands that 2020 and '21 was a super-boom, steroid market and was really an anomaly and an outlier," said Mike Pappas, president/CEO of The Keyes Company/Illustrated Properties in southern Florida.</p>
<p>In South Florida, days-on-market is hovering around 90-95, up from 47 days a year ago. But, historically, that number was 300 days.</p>
<p>"So you're in this shift in the market where, I think, we're really feeling a calming, normalizing market," Mr. Pappas said.</p>
<p>Extreme events such as the pandemic skew the numbers, but consumers are not going to stop purchasing property despite slowdowns.</p>
<p>"I remember seeing that also during 2001," Mr. Korangy said.</p>
<p>"The first three months that followed 9/11 were the worst three months in New York City history," he said. "The three months that followed that were some of the best in New York City history. Because money has to go somewhere.</p>
<p>"At the end of the day, people are not just going to pool their money and put it in banks."</p>
<h2 class="wp-block-heading">Back to basics</h2>
<p>Agents will need to be well-informed about these market shifts and be able to communicate what that really means to their clients.</p>
<p>What do higher mortgage rates do to a seller's negotiating power? Why is a 20 percent price appreciation not realistic suddenly? Why does it seem to be taking longer than "normal" to sell their home?</p>
<p>"We're seeing a switch from an intense market where properties flew off the shelves to now where you have to manage the expectations of the listing," Mr. Pappas said.</p>
<p>This switch means a change for agents, too, who will need to get used to the normal path to selling a home again.</p>
<p>"I think the marketing strategy and tactics go back to the basics," Ms. Landi said.</p>
<p>"It goes back to really leaning into your relationships and nurturing those fires," she said. "And then it's about branding why you're different and unique."</p>
<p>Buyers are also starting to look at a home differently – as a whole package, lifestyle included. This is especially true for many migrating to new countries.</p>
<p>Russians and Ukrainians with enough funds flocked to Dubai and Turkey, the latter of which has a residency program that grants citizenship with a property purchase of more than 400,000 euros.</p>
<p>"This is not only interesting for Russia but for Iran, Pakistan or India – [people] that are basically moving more towards Europe," Ms. Baggen said.</p>
<p>In Asia, that move is away from Hong Kong and mainland China to Singapore and parts of Vietnam.</p>
<p>"It's not only about buying a home, it's about all of these other criteria that matter – immigration by investment, tax rates, lifestyle, weather," Ms. Baggen said.</p>
<p>The experts agree that 2023 will begin a period of the housing market correcting itself. Which does not mean that sellers and buyers are disappearing.</p>
<p>"The demand for housing is still there – it has not gone away," Mr. Heym said. "Things are moving, in some sense, in the right direction."</p>
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        <pubDate>
            <![CDATA[Wed, 28 Dec 2022 09:18:00 EST]]>
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            <![CDATA[Interest Rate Buy Downs, Longer Term Mortgages and More]]>
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        <![CDATA[https://TashaHoerner.keyes.com/blog/2024/09/12/interest-rate-buy-downs-longer-term-mortgages-and-more]]>
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            <![CDATA[<p><em>Specialty Mortgage Products Promise Lower Rates and Fees — but Are They Safe? (Originally published on <strong><a href="https://money.com/are-specialty-mortgage-products-safe/" target="_blank" rel="noreferrer noopener">Money.com</a></strong>)</em></p>
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<p>Rapidly rising mortgage rates are changing how both buyers and lenders are approaching home loans.</p>
<p><strong><a href="https://money.com/current-mortgage-rates/?ref=/how-to-lower-your-mortgage-rate/&ref=/are-specialty-mortgage-products-safe/">Mortgage rates</a></strong> have nearly doubled since the first week of January, to today's current average of 6.31%. Higher rates mean higher mortgage payments and fewer people who can afford to buy. As a result, lenders have seen a big drop in business. The number of new mortgage applications is hovering at the lowest level since 2000, according to the <strong><a href="https://www.mba.org/news-and-research/newsroom/news/2022/11/30/mortgage-applications-decrease-in-latest-mba-weekly-survey" target="_blank" rel="noreferrer noopener">Mortgage Bankers Association</a></strong>.</p>
<p>"Business is down significantly for most lenders and buyers are feeling the pain of higher rates," says Craig Garcia, president of Capital Partners Mortgage Services in Florida. "If you can help customers with that challenge, maybe you have the opportunity to do some business."</p>
<p>Lenders are bringing back specialty loan products — such as interest only loans and no closing cost loans — to address the challenges posed by higher rates. Many of these products have not been popular (or in some cases even available) since the housing market crash of 2008, which can bring up unpleasant memories of housing bubbles and market crashes..</p>
<p>These new lender options aren't the same as they were — you'll find more stringent qualification requirements and safeguards that can keep borrowers from getting in over their heads.</p>
<p>However, these loans come with risks. It's important to understand the pros and cons associated with each loan type and to work with a lender that can assess your particular situation and recommend the right product for you.</p>
<p><a href="https://money.com/are-specialty-mortgage-products-safe/" target="_blank" rel="noreferrer noopener"><strong>Read the entire article at Money.com</strong></a></p>
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        <pubDate>
            <![CDATA[Thu, 22 Dec 2022 09:21:00 EST]]>
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                <![CDATA[Buyers]]>
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            <![CDATA[New Florida Condo Legislation: What Does This Mean for Me?]]>
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        <![CDATA[https://TashaHoerner.keyes.com/blog/2024/09/12/new-florida-condo-legislation-what-does-this-mean-for-me]]>
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<div class="elementor-widget-container"><strong>ALL FLORIDA CONDOS TALLER THAN 3 STORIES ARE NOW SUBJECT TO NEW INSPECTION TIMELINES AND RESERVE FUNDING REQUIREMENTS</strong></div>
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<p>In response to the catastrophic collapse of the 136-unit Champlain Towers in Surfside Florida that killed 98 people, the Florida legislature unanimously approved Senate Bill 4D on May 26, 2022, establishing the Building Safety Act for Condominium and Cooperative Associations. </p>
<p>The Bill was subsequently signed into law by Governor Ron DeSantis, and became effective immediately. The law serves to impose substantial structural safety obligations and association budget requirements for condominiums. While these laws are intended to promote transparency, enhance safety and prevent future condominium disasters, these new obligations have the potential to create an immediate and long-term burden on Property Managers, Condo Boards, Residents, Developers and Condo Association Budgets.  </p>
<p>CLICK HERE TO READ THE FULL ARTICLE ON <strong><a href="http://condo.com/" target="_blank" rel="noreferrer noopener">CONDO.COM</a></strong></p>
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        <pubDate>
            <![CDATA[Fri, 22 Jul 2022 09:48:00 EST]]>
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                <![CDATA[Buyers]]>
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